Global Metrics

Metrics List

Overview


Global Metrics

Upsight offers the following suite of metrics. Available out-of-the-box with instrumentation of the Upsight SDK, these metrics are geared towards tracking KPIs crucial to understanding user behavior.

Unique Users Metrics
Installs
Unique Users

Revenue Metrics
Total Revenue
Transactions
First Time Spenders
Spenders
% Spending
Revenue per User
Revenue per Spender
Revenue per Session
Revenue per Hour
Transactions per User
Transactions per Spender
Revenue per Transaction
Invalid Transactions
LTV
Spender LTV


Sessions Metrics
Total Sessions
Sessions per User
Total Session Time
Time in App per User
Session Length

Events Metrics
Event Count
Event Value Sum
Avg Event Value
Unique Users per Event
Global Funnel

Retention Metrics
Day X Retention
Day X Returned Users
Day Over Day X Retention
Day X Percent Returning Users
Percent Returning Users
Previously Active Returning Users

Dimensions Supported

Global metrics can be plotted or filtered on the following dimensions.

Date Rollups Supported

Global metrics support various date ranges. For example, our Unique Users metric includes Daily Unique Users (DAU) and Monthly Unique Users (MAU).

  • Daily - Metric reads only current day’s data.
  • Week To Date - Metric reads data from the current week’s start date to the current day. For example, the metric run on a Wednesday will include all data from Monday to Wednesday.
  • Month To Date - Metric reads all data from current month’s start date to the current day. For example, the metric run on January 16th reads all data from Jan 1st to Jan 16th.
  • Seven Day Rolling - Metric reads data for the past 7 days from the current day. For example, when run on January 14th, the metric will include data from January 7th - January 14th.
  • Thirty Day Rolling - Metric reads data for the past 30 days from the current day. For example, when run on January 14th, the metric will include data from December 14th - January 14th.
  • Day 0-90 - Metric reads data for all users installing within the past 90 days.

Custom Metrics

In addition to our core offering, Upsight's Professional Services team builds personalized metrics to address customer-specific use cases. If you require a metric that is not included in our suite, contact your CSM.

Metrics List

Events Metrics


Metric NameDate Rollups SupportedDescription
Event Count Daily Total count of events sent by users
Event Value Sum Daily Sum of all values attached to sent events
Avg Event Value Daily Average of all values attached to sent events
Unique Users per Event Daily Count of unique users sending an event
Global Funnel Daily Count of users progressing through customer-defined funnel events

Metrics List

Retention Metrics


Metric NameDate Rollups SupportedDescription
Day X Retention 0-90 Day 0-90 Day 1 through Day 90 user retention rates
Day X Returned Users 0-90 Day 0-90 Day 1 through Day 90 count of returning users
Day Over Day X Retention 0-90 Day 0-90 Day 1 through Day 90 percent of users who return from the previous day
Day X Percent Returning Users 0-90 Day 0-90 Percent of returning users whose last activity was 0 - 90 days ago
Previously Active Returning Users 0-90 Day 0-90 Count of returning users whose last activity was 0 - 90 days ago
Percent Returning Users Daily Percent of active users today who are returning users

Metrics List

Revenue Metrics


Metric NameDate Rollups SupportedDescription
Revenue Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling, Day 0-90 Total revenue from in-app purchases
Transactions Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling, Day 0-90 Total transactions from in-app purchases
Spenders Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Unique users who spent
First Time Spenders Day 0-90 Unique users who spent for the first time
% Spending Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling, Day 0-90 Fraction of users who spent out of all active users
Revenue per User Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average revenue per daily active user (ARPDAU)
Revenue per Spender Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average revenue per paying user (ARPPU)
Revenue per Session Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average revenue generated per session
Revenue per Hour Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average revenue generated per hour played in app
Transactions per User Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average transactions per daily active user
Transactions per Spender Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average transactions per paying user
Revenue per Trans Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average revenue per transaction
Invalid Transactions Daily Count of transactions that were not receipt validated
LTVDay 0-90Lifetime Value - total spend on average per user over their first 90 days in app
Spender LTVDay 0-90Lifetime Value - total spend on average per paying user over their first 90 days in app

Metrics List

Sessions Metrics


Metric NameDate Rollups SupportedDescription
Sessions Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Total count of sessions
Sessions per User Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average number of sessions per active user
Total Session Time Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Total session time of active users
Time in App per User Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average time in app per active user
Session Length Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Average session length per active user

Metrics List

Unique Users Metrics


Metric NameDate Rollups SupportedDescription
Installs Daily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Count of installs
Unique UsersDaily, Weekly, Monthly, 7 Day Rolling, 30 Day Rolling Count of unique active users (DAU, WAU, MAU)

Customization

Custom Dimensions


In addition to our default list of dimensions, you have the option of personalizing your charts by defining up to 3 custom dimensions. These dimensions will appear on all compatible global metrics. Work with your CSM to decide on the most valuable dimensions to track.

Examples of custom dimensions

  • spender_group
  • lifetime_transactions
  • subscription_status

Implementation

  1. Decide on 3 custom dimensions and the apps involved
  2. Follow the iOS or Android guide to instrument custom dimensions as properties in user_attributes
  3. Notify your CSM and your custom dimensions will be made available

Customization

Custom Event Dimensions


You have the option to define up to 3 custom event dimensions. Different from custom dimensions, event dimensions record information about the occurring event rather than about the user sending the event. As such, event dimensions are only available on Events metrics. Work with your CSM to decide on the most valuable event dimensions to track.

Example of event dimensions pertaining to the event gameplay.mission_end

  • duration
  • dungeon_level
  • outcome (e.g., win, loss)

Implementation

  1. Decide on 3 custom event dimensions and the apps involved
  2. Follow the iOS or Android guide to instrument custom event dimensions as properties of an event
  3. Notify your CSM and your custom dimensions will be made available

Customization

Custom Funnels


Upsight's Global Funnel metric records events triggered by users as they progress through a user-defined funnel.

Example of an 8-step tutorial funnel:

  1. pub.funnel.tutorial.character_select
  2. pub.funnel.tutorial.level_start
  3. pub.funnel.tutorial.checkpoint1
  4. pub.funnel.tutorial.checkpoint2
  5. pub.funnel.tutorial.tips
  6. pub.funnel.tutorial.checkpoint3
  7. pub.funnel.tutorial.level_passed
  8. pub.funnel.tutorial.coins_earned

To see user progression through each step of the funnel, plot the Global Funnel metric and filter to "Tutorial Funnel".

Instrumentation

  1. Decide on a list of funnel events and a name for your funnel.
  2. Follow the iOS or Android guide and instrument any funnel events that are not a default event already tracked by Upsight
  3. Notify your CSM to enable your funnel metric